Published: March 7, 2024

Deion 鈥淐oach Prime鈥澨齋anders will speak about his new book 鈥淓levate and Dominate: 21 Ways to Win On and Off the Field鈥 on Monday, March 18, at Macky Auditorium. This is the only Colorado stop on Coach Prime's book tour, and tickets include a signed book and a photo op with coach. The event will feature conversations with J. Richard Stevens and Uncle听Neely.

If you go

Who: Open to the public
What: 鈥淓levate and Dominate鈥 book launch
When: Monday, March 18, 7 p.m.
Where: Macky Auditorium
Tickets: $59

Doors open at 6 p.m.

Sanders is one of the greatest motivators and inspirational leaders of all time鈥攐n the field, in business, with family听and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies听and the motivation required to help us 鈥渆levate and dominate鈥 in all aspects of our lives.

J. Richard Stevens is the Associate Dean for Undergraduate Education and Associate Professor in Media Studies at SM调教所 Boulder. He is the author of Captain America, Masculinity, and Violence: The Evolution of a National Icon

C. D. Neely, also known as Uncle Neely, is the producer of 鈥淭hee Pregame Show,鈥 which has covered Coach Prime for over four football seasons. Neely has worked in economic development for the state of Mississippi and in the Governor's Office as a lobbyist and senior advisor.

Please note that Sanders听will not be signing additional memorabilia at the event. Doors open at 6 p.m.