Be Boulder Color Combinations

Be BoulderÌýuses SMµ÷½ÌËù Boulder's brand colorsÌýfor taglines, logos and design layout. Visually, our university should stand as a cohesive unit, as we communicate internally and externally with our community, state and world. Because of the importance of representing a cohesive identity, we ask that you please use only the approved color combinations for all taglines, logos and SMµ÷½ÌËù Boulder communication pieces.

Approved Color Combinations

Below are the approved color combinations for SMµ÷½ÌËù Boulder’s tagline. Please always use approved artwork for your projects, and please do not attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.

White or Light Background

When the tagline appears on aÌýwhite or light-colored background, the primary configuration is blackÌýor SMµ÷½ÌËù Gold.Ìý

Be Boulder color example, white background
Be Boulder color example with alternate colored Be statements and white background

Ìý

Be Boulder color example with alternate colored tagline on white background
Be Boulder color example with same colored tagline on white background
Be Boulder color example with SMµ÷½ÌËù lockup on white background
Be Boulder color example with same colored SMµ÷½ÌËù lockups on white background

Black or Dark Background

When the tagline appears on aÌýblack or dark-colored background, the primary configuration is whiteÌýor SMµ÷½ÌËù Gold.Ìý

Be Boulder color example, black background
Be Boulder color example with alternate colored Be statements and black background
Be Boulder color example with same color Be statement and black background
Be Boulder color example with alternate colored tagline on black background

Ìý

Be Boulder color example with SMµ÷½ÌËù lockup on black background
Be Boulder color example with same colored SMµ÷½ÌËù lockups on black background

Over a Photo

When the tagline appears over a photograph and SMµ÷½ÌËù Gold does not read well, the primary configuration is white or black.

Be Boulder color example with Be statements and grey background
Be Boulder color example with tagline on grey background

Color Use in Design and Layout

SMµ÷½ÌËùÌýBoulder communication pieces should use brandÌýcolors to identify them as coming from our university.ÌýThe majority (90%) of all colors used on all communications should be brand colors.ÌýAdditional colors should be complementary,Ìýused sparingly and highlight crucial facts or calls to action. Color usage is not limited in photography and colorful photos are encouraged.Ìý

Additional color usage is depicted in the chart below.Ìý

SMµ÷½ÌËù Boulder color chart. This pie chart has 4 parts that explain the percentage of color allowed for branded collateral: 30% white, 30% gold, 30% black or gray, 10% other colors.